ADHUNA'S Approach
• Central-level planning with PEU and execution via ADHUNA District Coordinators and State Coordinators.
• First point of contact to drive awareness through focused and engaging CPDs, covering innovations such as the EMOTIVE Bundle, IV FCM, fetal monitoring, iKMC, and related interventions.
• Certificate handover, allocation of ICOG points, structured onboarding, defined touchpoints, and sustained engagement.
• Leveraging digital platforms and conferences to engage stakeholders through WhatsApp communities, YouTube, social media channels, newsletters, and related outreach tools.
• Position statements, best practices, and advocacy at major events via ADHUNA Champions, fostering collaboration among medical professionals.
• Documenting processes with built-in course correction mechanisms, supported by third-party monitoring and evaluation of outcomes.
CPDs – Key Metrics
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Hours of CPD material reviewed
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Faculty engaged in CPD development
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Final modules after pilot run
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Master Trainers created
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Districts Covered
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HCPs covered
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Online Resources Created
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Hours of CPD Delivered
Communication & Advocacy Efforts under ADHUNA
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Collaboration with a diverse spectrum of stakeholders
(private sector practitioners, regional technical experts, policy influencers) to help raise visibility and strengthen discourse around the focus areas.
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Evidence-based content development
Including policy briefs and white papers to build a compelling case for introducing innovations.
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Bringing together professional associations
To facilitate cross-learning, peer engagement, and dissemination of best practices in quality of care (QoC) in intrapartum services.
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Enhanced communications for FOGSI leadership
Through coaching sessions, communications and audience engagement plans, and creation of unique content for social media dissemination.
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Developing communication collaterals
Collaborating with FOGSI’s Program Enablement Unit (PEU) on communications and branding initiatives.
